BeYourBest and San's Journey
BeYourBest is a men's lifestyle digital brand made to help people be the best version of themselves by improving their fashion, grooming, and personality, and learning for a better life ahead. We understand the needs of the middle class man and create meaningful content around this.
San Kalra is the main brain behind it. He used to be an average introverted guy who did not excel in anything and was a failure up until working hard and getting into an IIT. He worked as a consultant and then as a CMO in a media company but found his love in content creation and helping others.
He is now one of the biggest names in the men's lifestyle space in the country with an audience of over 600K+ across platforms.